[quote]It’s time we all accepted the gay pride parade isn’t much gayer than any other parade.[/quote]
Gay Pride originated, in part, as a call for visibility -- though, now, some (within the community) question 1) whether these public demonstrations of identity are necessary when their presence is already known, 2) if Pride participants are reduced to a single label, and 3) whether the hyper-sexual aesthetic of these events are promoting the “right” type of visibility (leave it to The Onion to capture this sentiment perfectly).
However, in news that reads like it should come from The Onion, some companies and countries are still catching up with the current zeitgeist. Russia recently passed a law banning gay “propaganda,” and in Moscow, gay pride parades are literally banned for 100 years: until 2112.
We’ve seen these sorts of offenses here at home over the last few years, too: a New Jersey bridal shop owner refused to sell a wedding dress to a lesbian; and the conservative CEO of the hipster-haven, Urban Outfitters, previously pulled its Prop 8 shirt off the shelves -- and at one point they sold what has been referred to as a “transphobic” greeting card. This is a reminder that “the changing of laws does not work in tandem with the changing of hearts.”
This is also a moment to remember that “style isn’t just about what you wear, it’s how you live.” Clothes reveal more than fashion sense and trendiness -- they’re also a symbol of who we are and the lifestyles we adapt. And while clothing isn’t always understood as a form of activism, campaigning with clothes is a powerful way to wear your lifestyle on your sleeve (or other body parts).
Here are some tips to help you wave the flag as publicly or privately as you like:
Brands like American Apparel encourage you to show your pride with one of their limited-edition, awareness-raising tees (some of which invoke the pink triangle, a symbol originally used by Nazis to mark homosexuals, but later reclaimed by the LGBT community).
Your digital body is an important part of your identity, so consider changing up your social media profile pictures: try incorporating (creative versions of) the HRC logo (yes, there’s even an app for that).
Want to show your support in less visually conspicuous ways? Check out Do Something’s guide to taking a stand.