Your phone is more than functional. It’s the accessory you always carry, the product with which you have the most intimate relationship. For many, their cell phone is an extension of their identity. From the Zach Morris phone to flip phones to touch screens, mobile phone design and functionality has evolved immensely since they first entered our hands in 1983. So what does yours say about you?
- Key characteristics of users: Trendy, tech-savvy, early adopters, urban, smart (both in taste and in brain power), works in a creative field (or thinks like someone who does)
- Why this phone? It’s rated number one (why settle for number two?) and is the best mix of fun and functional, business and pleasure; sleekest design
- Cool accessories: From bottle openers to speaker pillows to pocket guitar, no other phone can compete with the ingenuity of iPhone accessories.
- Key characteristics of users: Older, workaholics, people who “can’t handle touchscreens,” O.C.D.
- Why this phone? Some employers mandate them; they satisfy the requirements of highly regulated industries; the QWRTY keyboard makes typing and messaging fast and easy; no need to wait 15 min for the email refresh, plus the little red light blinks to let you know about any new or missed message (it’s instant gratification -- hence the “crackberry” nickname)
- Cool accessories: A rechargeable battery pack for constant communicators, because charging once a day just isn’t enough. And there’s the Blackberry Peer: a “camera” for kids, with a corresponding app for the parent’s Blackberry. Parents can monitor their kids through the pictures they take, and find their kids with the Peer’s built-in GPS system.
- Key characteristics of users: PC Users, price conscious consumers, favor functionality over aesthetics
- Why this phone? Downloadable keyboards make it easier to type and message; “Swype” keyboard gets smarter as you use it; it’s easier to share via social networks; larger screen; more affordable than the iPhone
- Cool accessories: Check out the hands-free wristband for your workouts, a Bluetooth-enabled smartwatch that syncs with your Android, and a bike mount that lets your Android act like a GPS while you ride.
So which one are you?